Sunday, April 1, 2012

False Advertising, Ikimonogakari Style!

I always tend to like whatever pop trio Ikimonogakri releases as they always have an upbeat and genki feel to them, and in fact I frequently refer to lead singer Kiyoe‘s bubbly style akin to a “mouse singing its heart out atop a matchbox”, meaning whenever you hear them, ya just gotta smile!

Catching up on the latest episodes of the wildly fun and wacky VS Arashi show, I came across one of those RAW files that had kept the commercials intact, and by chance one of them had a CM for some new drama or movie (or something), main point was that this commercial featured Ikimonogakari singing their brand new song “Itsudatte Bokura Wa “ and WOW, what a catchy song it was!
The whole song was the same genki Ikimonogakari we’ve come to know and love, but what just BLEW ME AWAY was the way the song began with Kiyoe taking a deep breath before the song blasted in with her cheerful vocals and those bright and jangly guitars…I was thinking, MAN, this is a CD Mix OPENER, for SURE!

I knew that I was going to HAVE to get it, but what I didn’t realize at the time was that the part of the song I loved the most (that breathtaking beginning) was in fact only an edit manufactured for that CM! Aww, man, the song was still terrific, but I was SOOOO bummed that it didn’t have that beginning from the commercial!

Ah well, in the end it didn't matter, because Itsudatte Bokura Wa is SUCH a warm, feel-good tune, it STILL became one of my favorite songs, and happening upon a PV set up with translations via KUMASUBS, I found the song even MORE sweet and heartwarming! Even as I type this, I've got a huge smile on my face!
PS, Just what exactly is this a commercial FOR? What is "Yukan"? A Drama? A Movie? Or just some generic “Feel Good” thang?